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Research papers

Conquering the mountain

This paper highlights the specific benefits and insights gained from the research efforts between Burke, Inc. and Olympus America.Covering a handful of different projects and countless business objectives, the paper provides an analysis of the key...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Sara Heathscott, Trenton Haack
November 28, 2004
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Citation

Heathscott and Haack (2004a, November 28). Conquering the mountain. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/conquering-the-mountain